Review and improve upon this example.
Make sure that the statements included in your business plan are applicable to your business.Students that simply copy and paste this example into their plan will receive zero points.

 

MOTIVATION: 5

Goal: To keep your company profitable given the facts that it is employees, not yourself, who will do the actual work.

Motivational Strategy for Investors: The investors will be rewarded with high returns on their investments due to company success.

Motivational Strategy for the CEO: The CEO will be rewarded with increased company salary resulting in personal financial success if she manages the store in such a way that it does well. The CEO's salary will the first to be reduced if the store does not earn enough profit to cover al expenses including her salary.

Motivational Strategy for the CFO: The CFO will be rewarded with increased authority and annual cash bonuses if there are no late payments, audit exceptions or legal compliance issues.

Motivational Strategy for the Manager of Marketing: The Marketing manager will be rewarded with additional authority and cash bonuses if 90% or more of all products and services offered for sale sell out without resort to more than 75% reduction in margin per item.

Motivational Strategy for the Front Line Managers: The Front line Managers will be rewarded with promotions and cash bonuses based on the percentage of customers who return to the store and refer other customers to our store as ascertained by cash register tape.

Motivational Strategy for Employees: The Employees will be rewarded with more responsibility, leading to promotions, and cash bonuses according to the percentage of time they are on-time, cheerful and keep the store in perfect display order. Perfect (100%) compliance with all three standards will merit a 5% raise per quarter as long as the store is earning a profit.

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